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Strategy, technology and services for selling in China. 

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What we do

We support companies venturing into the Chinese market by drawing up appropriate
strategies for brand presence expansion and sales maximization, with a systematic,
methodological approach.


- Analysing the market and the main trends 
- Benchmarking competitors and marketplaces
- Establishing a development trajectory and identifying channels 
- Business cases


- Social Media & Community Management
- KOL Marketing
- Digital PR & Celebrity Endorsement


- Digital Production
- Creating editorial content
- Creating graphic content


- Marketing & Lead Generation campaigns
- Social Media Ads
- See Now, Buy Now campaigns
- Drive to Store campaigns


- WeChat Store
- Official Store / Flagship Store
- Marketplace identification
- Localized website


- Drawing up Integrated Business Plans
- Store Management & Visual Merchandising
- Locally based Customer Care
- Warehousing and Stock management


- Data analysis
- KPI Reports
- Business Reviews
- Performance optimization


WeChat Store

Social media – and WeChat in particular – play a key role in online market penetration in China. Therefore, we have developed an e-commerce solution that offers end consumers individually tailored shopping experiences based entirely within the WeChat environment, preserving each brand’s positioning and the resulting traffic.

The solution offers brands a number of exclusive benefits:

- Lower launch costs than the other main Chinese e-commerce solutions (such as Tmall and;
- Stock management directly from Italy and cross-border sales to end consumers
- Integration of the WeChat Store with the client’s existing logistics or e-commerce systems

- Exclusive access to our store management, social CRM and data analysis technology
- Digital marketing integration for store traffic run by a native team based in Shanghai

WeChat Store

Communication &
Marketing Campaigns

WeChat Store

Our approach


Understanding cultural differences


Harnessing diversity


Adapting the Brand’s Value Proposition to suit the market

About us

FiloBlu and Fireworks are international businesses with strong local cultural backgrounds.
After all, in order to engage with different cultures and successfully venture into new markets, it is essential to have comprehensive knowledge of your own roots.
FiloBlu is a business accelerator that specially tailors integrated online and offline approaches while accompanying companies during international growth processes.
Fireworks is a Shanghai-based marketing, e-commerce and social CRM firm. The pair have joined together to support Brands and Retailers as they strive to expand on the Chinese market – initially in the online world – and maximize brand awareness and  sales.

We work with

Some of our clients


Where we are


Via Caltana 116/c
30030 Caselle di Santa Maria di Sala


B202, Building 25, Lane 259 Jiashan Road,​
Xu'hui District, Shanghai, 200031

Want to find out more? Contact us


+39 041 5731819
+86 150 26705780


FiloBlu S.p.a. via Caltana 116/c 30030 Santa Maria di Sala (VE) P.IVA 04274870288 Copyright © 2019